Put us together, Minneapolis and St. Paul, known as the Twin Cities, become one of the largest Snowbelt cities in the United States. While we have many similarities as urban core cities, we are also two unique municipalities with differences in demographics, cultures, geography, economy, transportation networks, and last but not least, snow plans. In this session, we will talk about the similarities and differences in how we manage snow and ice control in our adjacent cities; from coordinated snowfighter training to media relations and public outreach. In particular, we will describe how our snow plans deal with our differing public expectations, a high demand for on-street parking, and how our cities communicate two separate snow plans a very diverse and significantly transient population, as well as the media. Discussion will focus on how we have both utilized modern public outreach strategies and opportunities to help improve public relations including public web sites, phone, text and email notifications, social media and smartphone applications. Whether your city or agency is large or small, you may come away with new ideas about public relations and outreach.
Learning Objectives:
– Develop methods for informing the public of major and minor winter operations that affect the public.
– Manage public relations and media messaging to minimize negative reporting.
– Promote interagency coordination for snow and ice control matters.
Contributor/Source
Michael Kennedy;Matthew Morreim;Joe Spah
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Proficiency Levels
Introductory
Focuses on a general or broad overview of the topic, awareness of basic factual recall. Limited experience of the subject matter is necessary to understand content areas.
Applied
Focuses on practical implementation of technical steps or strategies, some prior knowledge and experience of the topic is necessary.
Advanced
Mastery of basic concepts associated with an area has been obtained. Focuses on understanding nuances, advanced concepts, and intricacies with implementation within knowledge area. Strong understanding of how the concept impacts other factors or areas of operations.
Program Types
APWA Guides
APWA Guides provide guidance to public works professionals on a specific a topic.
CLL
Click, Listen & Learn (CLL) are interactive educational webinars. Each program is led by top experts in the field who share new ideas, methods, and technologies in a fast-paced two-hour time frame. These programs are available free to APWA members. CLL programs are eligible for continuing education units (CEUs).
Primer
Primers are used to educate policymakers about public works roles and responsibilities in public rights of way, the impact of federal workforce development policies on the industry and workforce, and the importance of resilient infrastructure.
PWX
PWX session recordings cover a wide variety of topics, including integrating modes of transportation, traffic and transit, construction management, emergency management, engineering and technology, fleet and facilities, management, parks and grounds, snow and ice control, and stormwater/flood control, as well as solid waste, roads and bridges and water/wastewater. PWX sessions are eligible for continuing education units (CEUs).
Reporter Articles
APWA Reporter articles are written by public works practitioners on subjects such as solid waste management, water resources, municipal engineering, transportation, equipment services, buildings and grounds, snow removal, and other public works-related topics.
Snow
The Snow Conference session recordings feature public works professionals sharing the latest best practices in managing winter/snow operations more successfully, taking advantage of emerging technologies, understanding and preparing for the challenges ahead, and providing better service to their communities. Snow sessions are eligible for continuing education units (CEUs).
Tech Boxes
A tech box is a PDF take-away that provides information in lists, steps, or defined areas specifically focused on trending technologies.
Toolbox
Toolboxes are curated guides offering valuable tips on a variety of public works-related topics.