Many cities, particularly those that are small to medium-sized, are challenged with distinguishing and setting themselves apart in a way that stimulates civic pride, entrepreneurship, and a sense of destination. This "identity crisis" often creates a climate of economic, social, and cultural stagnation, which can ultimately lead to urban blight, decline, and the lack of a sustainable tax base to enhance public infrastructure. The City of Tavares, Florida, decided to do something about that! Through a process of visioning and an understanding of its geographic position and history, they decided to brand Tavares as "America's Seaplane City". Central to the city's renaissance has been the initiatives and innovations of the city's public works department. Their accomplishments include a 5-acre waterfront park, complete with ramps and docks for seaplanes, a seaplane themed children's splash pad, and support for cultural events and festivals that have stimulated the economy.Learning Objectives: Identify opportunities where public works can take a leadership role in enhancing public infrastructure and amenities to bolster the economic, civic, and cultural value of the community. Plan for and apply new ideas and approaches for enhancing community quality of life. Create an atmosphere within the public works unit that fosters the value of creative, innovative and unconventional solutions to issues and challenges.

Contributor/Source

Bob Tweedie;Chris Thompson

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