There are numerous ways to receive a weather forecast in today’s world of social media and expanding technology. Which way is most preferred? An old-school written article or a jazzy video? Are more messages in a variety of platforms better or more confusing for the end user? What piece of a weather forecast is most important to snow and ice decision makers in order to know when to call out crews, which chemicals should be used, and how to overall prepare for the upcoming storm event. The understanding of inconsistent messaging channels is key to proper communication and decision making. What does this communication look like in the future? This Dare to Ask session will engage the audience by asking the questions above. A live polling quiz at the beginning can uncover preferences and help drive discussion to help better understand the best platform, message and delivery for communicating weather data and forecasts. Is there a special recipe to follow that makes all management levels happy?
Contributor/Source
Kevin Hensley;Leah Daily Jones
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