Hashtags
#NPWW (official): Make sure to use this on all your National Public Works Week social media posts. By doing so, you'll join in on all the NPWW discussions being held across all major social media platforms, and it will make your posts easier for others to find. Plus, your posts made on Instagram and X will be included in the social media gallery below!
#PeopleMatter #WeArePublicWorks #people #purpose #presence (secondary): If you're looking to add a little something extra to your post, consider using one or a combination of these secondary hashtags, which reflect this year's poster theme, “People, Purpose, Presence.”
2025 NPWW Social Media Toolkit
Within the 2025 NPWW Social Media Toolkit, you’ll find open-ended ideas to get you started, suggested posts you can use on social media, information on #NPWW Spirit Week, and downloadable images that you can use. A little prep work goes a long way, so schedule some posts ahead of time and enjoy NPWW!
#NPWW Spirit Week
We invite you to join us in boosting awareness about NPWW by participating in our daily Spirit Day activities across social media.
Monday – (People, Purpose, Presence) Monday is great for sharing department photos or for showcasing the breadth of your public works department.
Tuesday – (I 
Public Works Because…) Tuesday’s the time to let your staff and their hard work shine! Use our downloadable sign to highlight why your employees love public works.
Wednesday – (Whatcha Wearing?) Wednesday is all about what you wear when you do your job. Show off your waders, safety vest, or hard hat.
Thursday – (Throwback Thursday) Thursday’s Spirit Day is a classic—Throwback Thursday! Public works departments have a long history, so scour your agency's archives and find something neat to share. Remember to use #NPWW and #TBT for this day.
Friday – We've got two Spirit Day activities to wrap up the week: Future Friday and Foundation Friday! For Future Friday we want to focus on what’s coming next for your agency. Don’t forget the #NPWW and #FutureFriday hashtags. Second, let's wrap up the week by giving back to the industry we love by supporting Foundation Friday! Make a donation to the APWA Foundation and share out using hashtag #FoundationFriday!